EDGE Liverpool Street, a pioneering zero-carbon office building located a few minutes’ walk from Liverpool Street Station in central London, sought to revolutionise how prospective tenants and stakeholders experience their innovative, light-filled new space. The goal was to create a fully immersive digital twin that showcased the building's unique features, sustainability credentials, and prime location in a dynamic, photorealistic environment.
SpaceForm, an innovative B2B software platform for the real estate industry, was engaged to deliver an immersive and customisable solution to meet these objectives.
Engaging Immersive Twin Environment:
Developed a comprehensive 3D Future Twin of the EDGE Shoreditch building, offering an interactive and immersive experience. Enabled access to all 17 floors, complete with photorealistic views from each window, providing an authentic sense of the surrounding cityscape.
Detailed City Context:
Incorporated Google Earth data to create a realistic full-city setting, enhancing the context of the building's location. Integrated high-resolution models for key buildings directly surrounding the site, ensuring a visually accurate and immersive experience.
Customizable and Branded for Target Audiences:
Designed the twin to be fully customizable, allowing it to be tailored to different audience needs, such as prospective tenants, investors, or sustainability-focused stakeholders. Integrated branding options to align the experience with specific messaging and goals for different presentations.
Enhanced Sales Experience: The Future Twin was deployed at the new immersive sales center in Crown Place, creating a dynamic and engaging environment for in-person presentations.
Remote Sales Enablement: Leveraged as a remote sales tool, the twin facilitated interactive streaming meetings, enabling global outreach and reducing the need for physical visits.
High-Quality Media Outputs: The platform generated high-resolution films and AI-enhanced CGIs, providing compelling marketing assets to support EDGE Shoreditch’s promotional campaigns.
Sustainability Showcase: The immersive twin effectively highlighted the building’s zero-carbon design, reinforcing its market-leading position in sustainable development.
Creating the digital twin for EDGE Liverpool Street has bought the 475,000 sq ft building to life in a way that no presentation or freestanding model can. Jan and his team worked closely with us and AHMM to demonstrate how the building could work for any occupier, bringing vibrancy and life to it and the surrounding street scape. It has been hugely well received, and we wouldn’t hesitate to use SpaceForm again.
