Future Stores, a groundbreaking physical/digital concept store located in London’s iconic Oxford Street, set out to redefine retail experiences. The goal was to create a versatile, high-tech retail space capable of adapting seamlessly to various brands and industries, including automotive, IT, fashion, electronics, and beverages. Future Stores needed a solution to rapidly visualise and iterate store layouts and media assets, enabling them to attract and onboard leading global brands.
SpaceForm’s innovative software platform for the real estate industry, was chosen to deliver a comprehensive solution that combined cutting-edge AI capabilities with intuitive design tools.
To meet the ambitious goals of Future Stores, SpaceForm partnered closely with their team to develop a scalable and dynamic template system. This system allowed the store to:
Rapid Layout Adaptation: Designed a modular framework that enabled quick adjustments to store layouts, ensuring a seamless transition between brands. Integrated SpaceForm’s interactive tools to preview these adjustments in real time.
AI-Enhanced Media Generation: Leveraged SpaceForm’s advanced AI tools to generate high-quality films, CGIs, and immersive media tailored to each brand’s unique identity. Produced interactive virtual tours, giving stakeholders a first-hand experience of the transformed space before implementation.
Cross-Brand Compatibility: Created customisable industry specific templates that catered to the unique requirements of brands ranging from automotive to beverages. Enabled fast turnarounds for new concepts, often delivered on short timelines dictated by new business opportunities.
The collaboration between SpaceForm and Future Stores has been transformative:
Seamless Brand Integration: SpaceForm enabled Future Stores to pre-visualise innovative spaces for leading brands, including Intel, Loci, and Snapchat, showcasing their vision of the future of retail.
Enhanced Efficiency: The template system allowed layouts and media to be adapted in record time, reducing onboarding timelines for new brands.
Immersive Previsualisation: AI-enhanced media and virtual tours created by SpaceForm empowered brands to visualise and refine their presence within the store before launch.
Prime Retail Transformation: The innovative approach positioned Future Stores as a trailblazer in the retail industry, attracting global attention to the Oxford Street location.
SpaceForm has been instrumental in bringing the Future Stores concept to life, enabling us to visualize and showcase our vision well before opening. Their ability to deliver exceptional quality with speed and flexibility has made them a valued strategic partner, offering potential clients a compelling glimpse of the future
